Social Media Marketer 

Bluegrass Hospitality Group (BHG) is seeking a social media marketing professional to elevate digital presence across all brands.  

The position is full-time with a flexible schedule. Candidates must be able to work from BHG corporate office and restaurants in Lexington, KY. Occasional nights, weekends and travel required.  

Role:  

Work alongside marketing team to create and execute social media marketing strategy to grow multiple brands, build awareness and increase engagement while following BHG mission and brand guidelines.  

Responsibilities  

• Develop and execute creative social media strategies aligned with brand voice(s) and business goals. Stay up to date with social media trends, platform updates and emerging best practices.  

• Generate original content ideas for Instagram, Facebook, TikTok and other platforms to promote menu items, events, seasonal campaigns, and behind-the-scenes moments. 

• Work alongside marketing team to create monthly content calendars. 

• Plan, shoot and edit photo and video content (both in-restaurant and remotely). 

• Write compelling copy and ensure consistency in tone. Display strong writing, proofing and editing skills. 

• Collaborate with internal and third-party teams to implement effective strategies to increase visibility, engagement and visits across all platforms. Post regularly across platforms and engage with guests and local communities of each restaurant. 

• Monitor and analyze data related to social media performance, followers, impressions, engagement, visits, etc.  

• Assist with internal and external digital brand awareness, including Google My Business, Yelp, Trip Advisor, Open Table, etc.  

Teamwork & Timeliness 

• Work alongside and collaborate with internal team members and restaurant teams. 

• Partner with marketing team on all online promotions, events and updates. 

• Prioritize and produce multiple time-sensitive tasks in appropriate timeframe.  

• Thrive in high-energy environment. 

Expertise & Experience 

• Bachelor’s degree in marketing, communications, advertising or related field Preferred 

• Two years experience in social media marketing Preferred 

• Strong content creation skills including iPhone photography and videography Required 

• Experience with Canva, Adobe Creative Suite, CapCut, Splice, Snapseed or similar tools Required 

• Strong written and oral communications skills  

• Understanding of platform algorithms, trends and audience behavior 

• Organized, self-motivated and able to manage multiple content streams and deadlines 

• Passion for food, hospitality, storytelling and a desire to grow within the BHG family   

Our team works hard and plays harder!   

Work alongside a talented team in a positive, fun atmosphere where team members are like family and the energy is unmatched.  The benefits and delicious food are a bonus! 

Benefits and Added Perks 

Annual Salary- Competitive Salary based on experience. 

Health, Dental and Vision Insurance 

Retirement Plan 

Vacation/ Sick Time 

BHG Food Allowance 

Tenure recognition/ rewards 

Continuing Education Opportunities 

Weekly team lunch 

Monthly team celebration 

Competencies: Individual should perform job successfully and demonstrate the following competencies: 

1. Hospitality: Provides 100% Guest Satisfaction, 100% of the time.  Assists in managing difficult or emotional guest situations, if needed; Responds promptly to the needs of guests, team members, investors, professional partners. Solicits guest feedback to improve service. Responds to requests for service and assistance. Meets commitments. 

2.Teamwork: Provides hospitality, gives, and welcomes feedback, contributes to building a positive team spirit, puts success of team above own interests, supports everyone’s efforts to succeed, exhibits objectivity and openness to others’ views. 

3. Problem Solving: Identifies and resolves problems in a timely manner, develops alternative solutions, works well in group problem solving situations, uses reason even when dealing with emotional topics. 

4. Technical Skills: Assesses own strengths and weaknesses, participates in training and development opportunities, strives to continuously build knowledge and skill, shares expertise with others. 

5. Communications: Speaks clearly and persuasively in positive or negative situations, listens and receives clarification, responds well to questions, demonstrates group presentation skills, participates in meetings, writes clearly and informatively, able to read and interpret written information. 

6. Leadership: Exhibits confidence in self and others, inspires and motivates others to perform well, effectively influences actions and opinions of others, accepts feedback from others, gives appropriate recognition to others, displays passion and optimism, inspires respect and trust, provides vision and inspiration to peers and subordinates, contributes to building a positive team spirit, able to build morale, displays willingness to make decisions, exhibits sound an accurate judgment, supports and explains reasoning for decisions, includes appropriate people in decision-making process, making timely decisions. 

7. Leading People: Includes staff in planning, decision-making and facilitating, takes responsibility for subordinates’ actions, makes self-available to staff, provides regular performance feedback, improves processes, products and services, delegates work assignments, matches the responsibility to the person, gives authority to work independently, sets expectations and monitors delegated activities, provides recognition for results, prioritizes and plans work activities, uses time efficiently, plans for additional resources, sets goals and objectives, organizes or schedules other people and their tasks, develops realistic action plans. 

8. Business Acumen: Understands business implications and decisions, displays orientation to profitability, demonstrates knowledge of market and competition, aligns work with strategic goals, works within approved budget, develops, and implements cost saving measures, contributes to profits and revenue, conserves organizational resources. 

9. Organizational Support: Follows policies and procedures, completes administrative tasks correctly and on time, support organization’s goals and values.  

10. Professionalism: Approaches others in a tactful manner, reacts well under pressure, treats others with respect and consideration regardless of their status or position, accepts responsibility for own actions, follows through on commitments, focuses on solving conflict, not blaming, maintains confidentiality, keeps emotions under control, remains open to others’ ideas, keeps commitments, works with integrity and ethically, upholds organizational values, adapts to changes in the work environment, manages competing demands, changes approaches or demands, changes approach or method to best fit the situation, able to deal with frequent change, delays, or unexpected events, follows instructions and responds to management direction, takes responsibility for own actions, completes tasks on time or notifies appropriate person with an alternate plan. 

11. Quality: Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality. 

12. Quantity: Meets productivity standards, completes work in a timely manner, strives to increase productivity, works efficiently. 

13. Safety and Security: Observes safety and security procedures, determines appropriate action beyond guidelines, reports potentially unsafe conditions, uses equipment and materials properly. 

14. Initiative: Volunteers readily, undertakes self-development activities, seeks increased responsibilities, takes independent action and calculated risks, looks for and takes advantage of opportunities, asks for and offers help when needed, sets and achieves challenging goals, demonstrates persistence and overcomes obstacles, measures self against standards of excellence, takes calculated risks to accomplish goals, continually works to improve supervisory skills. 

15. Diversity: Demonstrates knowledge of EEO policy, shows respect and sensitivity for cultural differences, educate others on the value of diversity, promotes a harassment-free environment, builds a diverse workforce. 

About Bluegrass Hospitality Group  

Founded in 1998, owns and operates six original restaurant concepts: Malone’s Steakhouse, Malone’s Prime Events & Receptions, Harry’s American Bar & Grill, Drake’s, Aqua Sushi and OBC Kitchen.