Bluegrass Hospitality Group (BHG) is seeking a Brand Manager to coordinate and manage projects and events pertaining to the marketing of any or all BHG brands while protecting the image and integrity of each. 

The position is full-time, Monday through Friday. Candidates must be able to work from BHG corporate office and restaurants in Lexington, KY. Occasional travel required.  

Responsibilities 

Oversee marketing projects including, but not limited to, the following: 

Execute marketing efforts across multiple brands 

• Campaigns and Promotions 

• Print Materials: Menus, sandwich boards, table tents, brochures, fliers, banners, etc. 

• Signage  

• Digital Marketing: Website, email, social media, digital ads  

• Photography 

• Written Projects: Press releases, letters, advertising, web content 

Manage professional partnerships (organizations and publications) 

• Build relationships and work alongside partners to ensure partnerships are mutually beneficial 

• Manage contractual agreements, financial commitments and assets pertaining to partnership/sponsorship 

• Coordinate and provide marketing assets, as needed 

Coordinate special events  

• Plan start to finish, working alongside relevant team members and third parties 

• Promote applicable brand(s)  

• Coordinate signage, marketing materials, and promotional products 

• Attend as needed 

Market new locations 

• Perform market research  

• Build relationships with chamber, schools, and organizations within the community 

• Coordinate all signage and marketing assets related to building, hiring, and opening 

• Plan opening events 

Manage projects, campaigns, events and promotions 

Brand Manager will manage projects through each phase of the process; planning and brainstorming to implementation and completion.  Many projects/campaigns include several elements and run simultaneously, making time management and multitasking important assets.          

Serve as a liaison between BHG and team members, vendors, professional partners, investors, community members and guests 

Brand Manager will communicate between BHG leadership team and team members (in-store promotions/campaigns), vendors (orders/account management), professional partners (partnerships/media), investors (correspondence, presentations), members of community (hospitality/ charity) and guests (email/ correspondence).  

Display strong written and oral communication skills 

Brand Manager will assist with written projects as they relate to marketing and guest relations.  Most days are filled with writing, proofing, and editing.  Use of proper spelling, grammar, and punctuation is necessary.   

Manage digital, social and email marketing efforts 

Brand Manager will assist in management of digital/online presence, website, social media, and email marketing.   

Perform independently at high level; Self-sufficient 

Brand Manager should be a self-starter and work independently; the candidate should exude self-confidence and motivation to succeed in every aspect. Must be able to juggle multiple tasks in a fast-paced environment.  

Education and Experience 

• Bachelor's Degree in Marketing, Business, Communications or related field Preferred 

• 3+ years work experience in marketing, communications, project management Preferred 

• Strong written and oral communications skills  

• Ability to multi-task and adapt to fast paced environment  

• Ability to be creative and think outside the box 

• Ability to organize multiple projects while working with cross-functional teams 

• Ability to prioritize projects and meet time-sensitive deadlines 

• Professional, positive, and outgoing personality  

• Passion for food and hospitality and desire to grow within the BHG family  

Our team works hard and plays harder!   

Work alongside a talented team in a positive, fun atmosphere where team members are like family and the energy is unmatched.  The benefits and delicious food are a bonus! 

Benefits and Added Perks 

Annual Salary- Starting at $55,000 based on experience. 

Health, Dental and Vision Insurance 

Retirement Plan 

Vacation/ Sick Time 

BHG Food Allowance 

Tenure recognition/ rewards 

Continuing Education Opportunities 

Weekly team lunch 

Monthly team celebration 

Competencies: Individual should perform job successfully and demonstrate the following competencies: 

1. Hospitality: Provides 100% Guest Satisfaction, 100% of the time.  Assists in managing difficult or emotional guest situations, if needed; Responds promptly to the needs of guests, team members, investors, professional partners. Solicits guest feedback to improve service. Responds to requests for service and assistance. Meets commitments. 

2.Teamwork: Provides hospitality, gives, and welcomes feedback, contributes to building a positive team spirit, puts success of team above own interests, supports everyone’s efforts to succeed, exhibits objectivity and openness to others’ views. 

3. Problem Solving: Identifies and resolves problems in a timely manner, develops alternative solutions, works well in group problem solving situations, uses reason even when dealing with emotional topics. 

4. Technical Skills: Assesses own strengths and weaknesses, participates in training and development opportunities, strives to continuously build knowledge and skill, shares expertise with others. 

5. Communications: Speaks clearly and persuasively in positive or negative situations, listens and receives clarification, responds well to questions, demonstrates group presentation skills, participates in meetings, writes clearly and informatively, able to read and interpret written information. 

6. Leadership: Exhibits confidence in self and others, inspires and motivates others to perform well, effectively influences actions and opinions of others, accepts feedback from others, gives appropriate recognition to others, displays passion and optimism, inspires respect and trust, provides vision and inspiration to peers and subordinates, contributes to building a positive team spirit, able to build morale, displays willingness to make decisions, exhibits sound an accurate judgment, supports and explains reasoning for decisions, includes appropriate people in decision-making process, making timely decisions. 

7. Leading People: Includes staff in planning, decision-making and facilitating, takes responsibility for subordinates’ actions, makes self-available to staff, provides regular performance feedback, improves processes, products and services, delegates work assignments, matches the responsibility to the person, gives authority to work independently, sets expectations and monitors delegated activities, provides recognition for results, prioritizes and plans work activities, uses time efficiently, plans for additional resources, sets goals and objectives, organizes or schedules other people and their tasks, develops realistic action plans. 

8. Business Acumen: Understands business implications and decisions, displays orientation to profitability, demonstrates knowledge of market and competition, aligns work with strategic goals, works within approved budget, develops, and implements cost saving measures, contributes to profits and revenue, conserves organizational resources. 

9. Organizational Support: Follows policies and procedures, completes administrative tasks correctly and on time, support organization’s goals and values.  

10. Professionalism: Approaches others in a tactful manner, reacts well under pressure, treats others with respect and consideration regardless of their status or position, accepts responsibility for own actions, follows through on commitments, focuses on solving conflict, not blaming, maintains confidentiality, keeps emotions under control, remains open to others’ ideas, keeps commitments, works with integrity and ethically, upholds organizational values, adapts to changes in the work environment, manages competing demands, changes approaches or demands, changes approach or method to best fit the situation, able to deal with frequent change, delays, or unexpected events, follows instructions and responds to management direction, takes responsibility for own actions, completes tasks on time or notifies appropriate person with an alternate plan. 

11. Quality: Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality. 

12. Quantity: Meets productivity standards, completes work in a timely manner, strives to increase productivity, works efficiently. 

13. Safety and Security: Observes safety and security procedures, determines appropriate action beyond guidelines, reports potentially unsafe conditions, uses equipment and materials properly. 

14. Initiative: Volunteers readily, undertakes self-development activities, seeks increased responsibilities, takes independent action and calculated risks, looks for and takes advantage of opportunities, asks for and offers help when needed, sets and achieves challenging goals, demonstrates persistence and overcomes obstacles, measures self against standards of excellence, takes calculated risks to accomplish goals, continually works to improve supervisory skills. 

15. Diversity: Demonstrates knowledge of EEO policy, shows respect and sensitivity for cultural differences, educate others on the value of diversity, promotes a harassment-free environment, builds a diverse workforce.